iTunes Plus
Apple has previewing what their marketing team is calling iTunes Plus. It is their experiment with EMI to provide DRM-free music to consumers. For an extra $0.30 (USD) you can download music from the iTunes store with no DRM and an increased bitrate of 256bps (that’s double of the DRM enabled music.) Anyone that knows anything knows that the $0.30 hike is not because of the extra bitrate they put into it. More likely the added cost is to appease EMI and grab a little extra profit, but to me personally I don’t care.
I don’t know why they call it iTunes Plus, I would have called it iTunes Minus (the CRAP) or iTunes Done Correctly but whatever I’m ok with whatever spin their marketers have to put on it, and it still puts a negative spin on the DRM enabled music. I will actually be purchasing music through the iTunes store now, I refused to beforeDRM.
To access the preview you will need the latest iTunes (v7.2) just open up the iTunes store and there will be a link, it’s hard to miss. It might take you back to your webbrowser and ask you to open up an application (it opens iTunes to the iTunes Plus section of the iTunes store.)
Technorati Tags: Apple, EMI, iTunes Plus, iTunes, DRM
Popularity: 94% [?]
June 11th, 2007 at 5:01 pm
Hmm, so the bigwigs have finally figured out that if they give us high quality content without restrictions on what we can play it on, we may actually WANT to pay for it!? Now they just have to offer a free iphone when you hit your 1000th purchase.